We have a wide array of locations and demographics to which we are promoting. We don’t pretend to know what will work in each location, nor do we think that what we try in one place will work in another. This will be a joint effort, with some trial and error. The important thing is to stick to the schedule of events and promotion that comes before it, rather than the promotion itself.

COACH PROMOTION WEDNESDAY 18TH SEPTEMBER – ONGOING

Promotion to coaches in your area (and outside in some cases) will commence this week, on Wednesday 18th September. The object is to bring coaches and academies into the “135 fold” through promotional video / written material, social media, email and general communication with your contacts, and contacts that we have already established.

This will also include sending cameras and mounts to you, or local coaches that you identify, to film practice matches of one of their players. From two matches loaded we can build a mini-profile such that a coach can see how our systems work and what we do, by us showing him/her the profile of a player who they coach.

PARENT PROMOTION

Promotion to parents through their coach will commence 4 weeks prior to my arrival in a location ie around Wednesday 16th October in Texas for example.

Having done this before we know two things:

• Without coach support, we won’t get very far. For this reason there will obviously be an emphasis on “what’s in it for the coach” in the weeks leading up to parent promotion.
• Not a lot of parents sign up having received the first communication 4 weeks before. The important thing is to keep up the communication with coach and parent each week of the 4 weeks prior to presentation.
• The last thing to think about is location for presentations. Presentations to parents and players are usually in the evening. Not a problem in some areas I know. I use Powerpoint to present, so a large screen is necessary somewhere along the way. If we need to hire something (room, screen, whatever), so be it. As the “where” is part of promotion, this will need to be established four weeks prior to my arrival.